--- title: Ambassify | Employee Advocacy Software description: The EU's leading employee advocacy platform. Ambassify turns employees into confident brand advocates with built-in training, tools, and real results. image: https://get.ambassify.com/hubfs/raw_assets/public/ambassify-theme/images/og/Web_link_visuals_2022-02.png --- English [![Ambassify Logo](https://get.ambassify.com/hubfs/raw_assets/public/ambassify-theme/images/logo-ambassify.svg)](https://get.ambassify.com/)[Book a Demo](https://get.ambassify.com/demo-options/schedule-a-1-on-1-demo-of-the-ambassify-platform) - [Why Ambassify](https://get.ambassify.com/why-ambassify) - Use Cases - Product - [Plans](https://get.ambassify.com/pricing) - Resources - [Customer Stories](https://get.ambassify.com/customer-stories) - [Advocacy Customer Experiences](https://get.ambassify.com/advocacy-customer-experiences) - [Blog](https://blog.ambassify.com/blog) - [Ebooks](https://get.ambassify.com/resources/content-library) - [Webinars](https://get.ambassify.com/resources/webinars) - [Customer Campaign Examples](https://get.ambassify.com/resources/customer-campaign-examples) - [Help Center](https://help.ambassify.com/en/) - [Services & Consultancy](https://get.ambassify.com/resources/ambassify-services) - Company - [About Us](https://get.ambassify.com/company/about-us) - [Partnerships](https://get.ambassify.com/company/partner) - [Contact Us](https://get.ambassify.com/contact) [Book a Demo](https://get.ambassify.com/demo-options/schedule-a-1-on-1-demo-of-the-ambassify-platform) [Get Advocacy Score](https://get.ambassify.com/employee-engagement-score) [Call Us!](tel:0032460201203) English EU Market Leader Employee Advocacy App # Employee Advocacy only works if your people use it  Your colleagues post company news from their own accounts, in their own words. Most platforms stop there. Ambassify builds the skills, confidence and habits that keep them posting long after the novelty wears off.  [Book a Demo](https://get.ambassify.com/demo-options/schedule-a-1-on-1-demo-of-the-ambassify-platform) [Get Advocacy Score](https://get.ambassify.com/employee-engagement-score) ![Why Ambassify is the employee advocacy platform for 2026](https://vision.ambassify.eu/vision/image/https%3A%2F%2F2828935.fs1.hubspotusercontent-na1.net%2Fhubfs%2F2828935%2FWhy%2520Ambassify%25202026-1.optimized.webp/768.webp?resize=auto&cache=31536000) Trusted by enterprise teams across Europe - ![SD Worx logo](https://get.ambassify.com/hubfs/SD%20Worx_id0IkJz0Vh_1.svg) - ![bnpparibasfortis\_logo\_color](https://get.ambassify.com/hubfs/bnpparibasfortis_logo_color.svg) - [![barco](https://get.ambassify.com/hubfs/barco.svg)](https://get.ambassify.com/customer-stories/how-barco-organically-amplified-its-content-through-automated-distribution) - ![imec-logo-download](https://get.ambassify.com/hs-fs/hubfs/imec-logo-download.png?width=1536&height=459&name=imec-logo-download.png) - [![Allianz](https://get.ambassify.com/hubfs/Allianz.svg)](https://get.ambassify.com/customer-stories/how-allianz-wields-connectivity-and-pride-as-brand-enhancing-ingredients) - ![adecco\_logo\_color](https://get.ambassify.com/hubfs/adecco_logo_color.svg) - [![Swiss Life logo](https://get.ambassify.com/hubfs/Imported%20sitepage%20images/Logo_Swiss_Life.svg)](https://get.ambassify.com/customer-stories/how-swiss-life-germany-provides-its-ifas-with-a-reliable-and-customized-content-hub) - ![kpmg](https://get.ambassify.com/hubfs/Ambassify%20Landing%20Page%20Images/kpmg.svg) - ![orange\_logo\_color](https://get.ambassify.com/hubfs/orange_logo_color.svg) - ![Bayer](https://get.ambassify.com/hubfs/Bayer.svg) ## Why choose Ambassify for Your Employee Advocacy Platform? The industry norm is roughly 10% of a full workforce engaging in employee advocacy efforts. In our strongest programs, **85 to 90% of enrolled advocates stay active**. Here's what that looks like in practice. 85% ![P&V Group](https://get.ambassify.com/hubfs/Frame%201.svg) of P&V's enrolled advocates are actively engaged in their advocacy program. 73% ![Securex logo](https://get.ambassify.com/hubfs/Ambassify%20Customer%20Logos/securex-logo.svg) of Securex's ambassadors actively sharing every month. 9+ years ![barco](https://get.ambassify.com/hubfs/barco.svg) Barco has run its employee advocacy program on Ambassify since 2017.  ## Adoption is Our Product, Not a Feature.   Every platform can publish, schedule, and report. That is not what you are buying. You are buying whether your people are still using it six months from now. That is the only thing we optimize for, and the only thing worth comparing us on. [Learn More About Adoption](https://get.ambassify.com/product/skills)   MOST PLATFORMS - **Assume** employees are ready - Focus **only** on content sharing - Report on **estimated** clicks and reach - **Don’t train** or guide employees - Drive **one-off** campaigns - Offer basic points or leaderboards vs Ambassify - Builds employee advocacy [step by step](https://get.ambassify.com/platform) - Grows employee confidenceby built-in [training & guidance](https://get.ambassify.com/product/skills) - Proves**[real](https://get.ambassify.com/product/reporting)** business impact - Co-creates events, [**workshops**](https://get.ambassify.com/advocacy-customer-experiences) and recognition moments - Builds a [**sustainable**](https://get.ambassify.com/product/employee-advocacy-activation) advocacy culture -  Engages with [**rich gamification**](https://get.ambassify.com/product/gamification) (levels, goals, rewards) ## Five Stages that Make Advocacy Stick: Adoption isn't a switch you flip. It's five stages, in order: **Diagnose, Educate, Activate, Measure, Prove**. Skip one and the program stalls. The sequence is the same whether you're starting from nothing or restarting something that went quiet.    1 DiagnoseKnow Where To Start 2 EducateBuild Confidence 3 ActivateDrive Participation 4 MeasureUnderstand Performance 5 ProveShow Business Impact Diagnose ### See if You Are Ready to Start Measure how prepared your people are before you launch anything. Or buy anything. Five minutes, no cost.  [Explore Pulse](https://get.ambassify.com/employee-advocacy-assessment) ![DIAGNOSE\_DEAMP](https://vision.ambassify.eu/vision/image/https%3A%2F%2F2828935.fs1.hubspotusercontent-na1.net%2Fhubfs%2F2828935%2FDIAGNOSE_DEAMP.webp/768.webp?resize=auto&cache=31536000) Educate ### Build Confidence Nobody ever became a confident advocate from a training video. People learn by doing it, with guidance in the moment.  [Discover Ambassify Skills](https://get.ambassify.com/product/skills) ![DEAMP\_IMAGES-02](https://vision.ambassify.eu/vision/image/https%3A%2F%2F2828935.fs1.hubspotusercontent-na1.net%2Fhubfs%2F2828935%2FDEAMP_IMAGES-02.webp/768.webp?resize=auto&cache=31536000) Activate ### Make Posting and Engageing Easy Simple sharing, personal posts, and an obvious next step, so it becomes a habit rather than a campaign.   [Learn About Activation](https://get.ambassify.com/product/employee-advocacy-activation) ![DEAMP\_IMAGES-03](https://vision.ambassify.eu/vision/image/https%3A%2F%2F2828935.fs1.hubspotusercontent-na1.net%2Fhubfs%2F2828935%2FDEAMP_IMAGES-03.webp/768.webp?resize=auto&cache=31536000) Measure ### Understand and Track Who's Posting Track participation, reach, and engagement to understand who’s posting, what is working and improve over time.  [Explore Reporting](https://get.ambassify.com/product/reporting) ![DEAMP\_IMAGES-04](https://vision.ambassify.eu/vision/image/https%3A%2F%2F2828935.fs1.hubspotusercontent-na1.net%2Fhubfs%2F2828935%2FDEAMP_IMAGES-04.webp/768.webp?resize=auto&cache=31536000) Prove ### Show Business Impact Connect advocacy activity to business value and show impact with clear reporting. [Prove Impact](https://get.ambassify.com/product/advocacy-impact) ![DEAMP\_IMAGES-05](https://vision.ambassify.eu/vision/image/https%3A%2F%2F2828935.fs1.hubspotusercontent-na1.net%2Fhubfs%2F2828935%2FDEAMP_IMAGES-05.webp/768.webp?resize=auto&cache=31536000) ## Watch Our Product Video Deep dive into the Ambassify platform in your own time and discover our most powerful features and capabilities. [Explore the Platform](https://get.ambassify.com/platform) ## Employee Advocacy, Adapted to Your Goals Ambassify adapts to your industry, your culture, and your goals. Apply a structured approach to employee advocacy, whether you're building brand awareness, recruiting talent, or establishing thought leadership. Employee Advocacy Build a trusted team of employee ambassadors and harness the power of their social media network.  [Discover use case](https://get.ambassify.com/use-cases/employee-advocacy) Employer Branding Empower employees’ authentic voice as brand ambassadors, share recruitment campaigns to widen reach and lower costs and leverage employees’ networks to access fresh talent. [Discover use case](https://get.ambassify.com/use-cases/employer-branding) Dealer Advocacy Centralize all communications and leverage the power of your dealer network. Unify branding & messaging, and enhance reach & social media presence across all channels. [Discover use case](https://get.ambassify.com/use-cases/dealer-advocacy) Thought Leadership Turn your employees, from ambassadors into thought leaders, help them establish themselves as industry leaders, and cultivate their personal brand on social media. [Discover use case](https://get.ambassify.com/resources/how-to-stimulate-thought-leadership-with-ambassify) Social Selling Ambassify gives your employees the content, confidence, and social selling tools to build relationships on social media, one click at a time. Stop searching for the best social selling tools and start activating your entire team as trusted voices on LinkedIn, Facebook, and X.  [Discover use case](https://get.ambassify.com/use-cases/social-selling) ![Use Case Images-01](https://get.ambassify.com/hs-fs/hubfs/Use%20Case%20Images-01.webp?width=840&height=670&name=Use%20Case%20Images-01.webp) ![Use Case Images-02](https://get.ambassify.com/hs-fs/hubfs/Use%20Case%20Images-02.webp?width=840&height=670&name=Use%20Case%20Images-02.webp) ![Use Case Images-03](https://get.ambassify.com/hs-fs/hubfs/Use%20Case%20Images-03.webp?width=840&height=670&name=Use%20Case%20Images-03.webp) ![Use Case Images-04](https://get.ambassify.com/hs-fs/hubfs/Use%20Case%20Images-04.webp?width=840&height=670&name=Use%20Case%20Images-04.webp) ![Use Case Images-05](https://get.ambassify.com/hs-fs/hubfs/Use%20Case%20Images-05.webp?width=840&height=670&name=Use%20Case%20Images-05.webp) ### "We have gotten enormous visibility thanks to Ambassify" Kjell Coel, Content Marketing & Social Media Lead @ Allianz Customer stories ## How Leading Companies Work With Ambassify ![Customer\_Stories\_Renewi-18](https://vision.ambassify.eu/vision/image/https%3A%2F%2F2828935.fs1.hubspotusercontent-na1.net%2Fhubfs%2F2828935%2FCustomer_Stories_Renewi-18.png/768.webp?resize=auto&cache=31536000) ### Scale an Employee Ambassador Program Renewi scales its ambassador program by helping employees build personal brands, boost awareness, and grow social reach.   **[Discover the full story](https://get.ambassify.com/customer-stories/how-renewi-scaled-its-ambassador-program)** ![Barco](https://vision.ambassify.eu/vision/image/https%3A%2F%2Fget.ambassify.com%2Fhubfs%2Funnamed%2520%281%29.png/768.webp?resize=auto&cache=31536000) ### Automate Content Distribution & Amplify Reach Barco amplifies its brand and content through automated content distribution, to maximize impact and extend reach.   **[Discover the full story](https://get.ambassify.com/customer-stories/how-barco-organically-amplified-its-content-through-automated-distribution)** ![KBC](https://vision.ambassify.eu/vision/image/https%3A%2F%2Fget.ambassify.com%2Fhubfs%2FCustomer_Stories_template_KBC-17.png/768.webp?resize=auto&cache=31536000) ### Increase Internal Engagement & Boost Branding KBC focuses on both social share and internal engagement with a combination of push & pull campaigns.   [Discover the full story](https://get.ambassify.com/customer-stories/how-kbc-increased-involvement-to-boost-engagement-and-branding) ## ![ISO27001:2022 certified and GDPR compliant](https://get.ambassify.com/hs-fs/hubfs/Social_Proof_Icons_2025-11.png?width=2395&height=528&name=Social_Proof_Icons_2025-11.png)[Learn about security in Ambassify](https://doc.ambassify.com/) ## How social is your workforce, really? Get your Employee Social Engagement Score and see how your people show up on social today — where the reach is, where the gaps are, and what to fix first. [Book a Demo](https://get.ambassify.com/demo-options/schedule-a-1-on-1-demo-of-the-ambassify-platform) [Get Advocacy Score](https://get.ambassify.com/employee-engagement-score) [![Ambassify Logo](https://get.ambassify.com/hubfs/raw_assets/public/ambassify-theme/images/logo-ambassify-white.svg)](https://get.ambassify.com/) ### Product [Core Features](https://get.ambassify.com/features/employee-advocacy-software-must-have-features)[Native Video (Sharing)](https://get.ambassify.com/features/native-video-sharing)[Campaign Variations](https://get.ambassify.com/features/campaign-caption-and-image-variations)[Community Goals](https://get.ambassify.com/features/community-goals)[Browser Plugin](https://get.ambassify.com/features/browser-plugin)[AI Assistant](https://get.ambassify.com/product/ai-assistant)[White Labeling](https://get.ambassify.com/product/white-labeling)[Content Creation](https://get.ambassify.com/product/creating)[Content Scheduling](https://get.ambassify.com/product/scheduling)[Gamification](https://get.ambassify.com/product/gamification) ### Useful pages [Testimonials](https://get.ambassify.com/testimonials)[Ambassify vs Haiilo](https://get.ambassify.com/ambassify-vs-haiilo)[Ambassify vs Sociuu](https://get.ambassify.com/ambassify-vs-sociuu)[Onboarding in Ambassify](https://get.ambassify.com/welcome-page)[Ambassify vs DSMN8](https://get.ambassify.com/ambassify-vs-dsmn8)[Ambassify vs Soworker](https://get.ambassify.com/ambassify-vs-soworker)[Tutorial Library](https://get.ambassify.com/tutorial-library)[Ambassify vs BeAmbassador](https://get.ambassify.com/ambassify-vs-beambassador)[Employee Advocacy ROI calculator](https://get.ambassify.com/employee-advocacy-roi-calculator)[Campaign Examples](https://get.ambassify.com/resources/employee-advocacy-examples)[Social Impact](https://get.ambassify.com/use-cases/employer-brand-social-impact)[Glossary](https://get.ambassify.com/glossary)[Corporate Branding](https://get.ambassify.com/use-cases/corporate-branding)[Employee Advocacy](https://get.ambassify.com/employee-advocacy)[State of Social Advocacy 2025](https://get.ambassify.com/resources/2025-report-on-the-state-of-social-advocacy)[Newsletter](https://get.ambassify.com/sign-up-for-our-newsletter)[Leader Advocacy (FR)](https://get.ambassify.com/fr/leader-advocacy)[Sitemap](https://get.ambassify.com/sitemap)[Social media impact](https://get.ambassify.com/show-the-business-impact-of-your-social-media-results)[Social Selling](https://get.ambassify.com/use-cases/social-selling)[Press](https://get.ambassify.com/press) ### Jobs [All Vacancies](https://get.ambassify.com/company/careers)[Spontaneous Applications](https://get.ambassify.com/company/vacancies/spontaneous-applications) ### Company [Contact Us](https://get.ambassify.com/contact)[Team](https://get.ambassify.com/company/about-us)[Become a Partner](https://get.ambassify.com/company/partner)[Legal Center](https://doc.ambassify.com/) ### Offices **Office Europe** Everselstraat 133 3580 Beringen, Belgium **Office APAC** 36 Carpenter Street Carpenter Haus, Singapore 059915 [Visit our Ambassify Facebook page](https://www.facebook.com/ambassify) [Visit our Ambassify X page](https://x.com/ambassify) [Visit our Ambassify LinkedIn page](https://www.linkedin.com/company/ambassify/) [Terms of Service](https://doc.ambassify.com/terms.html)[Privacy Policy](https://doc.ambassify.com/policy/privacy-controller.html)[Data Protection Policy](https://doc.ambassify.com/policy/data-protection.html)[Cookie Policy](https://doc.ambassify.com/policy/cookie-controller.html)[GDPR](https://doc.ambassify.com/gdpr.html) Cookie Settings English © 2026 Ambassify ```json { "@context" : "https://schema.org", "@id" : "https://www.ambassify.com/#place", "@type" : "Place", "address" : { "@type" : "PostalAddress", "addressCountry" : "BE", "addressLocality" : "Beringen", "addressRegion" : "Limburg", "postalCode" : 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