Employee Advocacy Analytics That Prove Your Impact
See how employee advocacy drives reach, engagement, and traffic. Ambassify’s analytics dashboard connects advocacy activity to real business results.
Reporting Dashboard Overview
Understand the Full Impact of Your Advocacy Program
Get a complete overview of how your employee advocacy program performs. Ambassify provides employee advocacy analytics that help you understand engagement, reach, and ambassador activity in one clear dashboard:
- Monitor engagement and reach across campaigns
- Track clicks and website traffic generated by employees
- Identify your most active ambassadors
- Follow program growth and participation over time.
Flexible Data Filtering
Zoom In On the Insights That Matter
Break down performance by campaign, team, ambassador group, or time period. With flexible filters, you can quickly understand which content drives engagement and which teams generate the most impact. Use filters to:
- Compare campaign performance side by side
- Analyze results by team, department, or ambassador group
- Review performance within custom date ranges
- Identify top-performing content and employee advocates.
Custom Reporting Dashboards
Build Reports Tailored to Your Program
Custom dashboards can be enabled and integrated on Ambassify to collect and show the most valuable metrics to you at a glance.
Ambassify also allows you to export and sync custom report data with your existing analytics or reporting tools.
Per-Channel Performance Insights
See What Works On Every Social Platform
Understand where your employee advocacy program performs best. Ambassify’s social media reporting dashboard tracks results across platforms like LinkedIn, Facebook, and X. Through direct API connections with these platforms, Ambassify retrieves accurate performance data in real time. Monitor key metrics such as:
- Shares
- Clicks
- Impressions
- Reach
- Engagement
UTM Tracking for Accurate Attribution
Connect Employee Advocacy to Website Traffic and Leads
Ambassify supports UTM tracking for employee advocacy, automatically adding tracking parameters to every shared link. This allows you to measure traffic generated by your ambassadors directly in tools like Google Analytics, HubSpot, Salesforce or other. Understand how advocacy contributes to your marketing funnel:
- Which posts drive website visits
- Which ambassadors generate the most traffic
- Which campaigns contribute to leads or conversions
Export Your Data Anytime
Share Insights With Your Team & Management
Need to share results or combine advocacy data with other reports? Export your analytics in CSV and XLSX format, easily opened in Excel or other spreadsheet tools. Export data directly from your reports, including:
- Campaign performance
- Ambassador activity
- Traffic and engagement metrics
- Custom report data tables
Connect Your Data to Your BI Stack
Integrate Advocacy Analytics With Your Reporting Tools
For deeper analysis, Ambassify data can be connected to your business intelligence tools. Some organizations combine employee advocacy data with marketing, HR, or sales metrics in platforms like Power BI or Tableau.
For example, companies like Nalo integrate Ambassify data into their BI dashboards to combine advocacy metrics with broader marketing insights. This gives you a broader view of how employee advocacy contributes to business performance.
Measure Your Sustainable Impact With Dedicated Analytics
Configure an effect for each campaign interaction to define the real-life effect of every action within the Ambassify platform.
Ambassify will track actions and engagement and generate reports showing your employees' real-world social impact to incorporate into your yearly ESG, CSR or CSDDD reporting.
Discover our Social Impact use case
ROI and Earned Media Value
Quantify the Value of Employee Advocacy
The platform lets you compare how much it would've cost you to get the traffic generated by Ambassify using classic paid advertising, thus keeping an eye on what you are saving in ad budget.
When you assign a Cost Per Click (CPC) and Cost Per Mille (CPM) per social share, Ambassify is able to track how many impressions and clicks are being generated through the platform and is thus able to measure Earned Media Value (EMV) of your employee advocacy program.
Creating
Ambassify facilitates the creative process of community managers to seamlessly share content in the community and amplify the ambassadors' advocacy efforts.
Scheduling
Ambassify's scheduling features help promote a more authentic online behavior while maximizing reach and exposure, leading to higher engagements on social media.
Sharing
Fuel your content marketing strategy with the most complete social sharing tool: publish ambassador-fueled content to scale your branding and maximize your marketing efforts.