English
Book a Demo
Use Case: Employer Branding

Leverage the authentic voice of your employees to drive Employer Branding

Ambassify will help you humanize your brand by leveraging the personal experience and unique voice of your employees to drive your culture and scale your employer branding and recruitment efforts.

Book a Demo Take Assessment
LP_Use_Case_Employer_Branding_Draft_v2-06
Trusted by enterprise teams across Europe
  • Allianz
  • imec-logo-download
  • kpmg
  • adecco_logo_color
  • Swiss Life logo
  • Bayer
  • orange_logo_color
  • bnpparibasfortis_logo_color
  • barco
  • SD Worx logo
LP_Use_Case_Employer_Branding_small_images-07

How Helan shared custom-made vacancies

Helan asked employees what they liked the most about having Helan as an employer and created custom-made stories and visuals based on the answers. Then, they asked employees to share the story that resonated with them the most.

LP_Use_Case_Employer_Branding_small_images-08

How Unique displayed its culture through advocacy

Unique organized a huge event to celebrate the company's 50 years. They asked its Ambassadors to upload on the platform the footage of the event so they could gather all the content and use it on their socials.

LP_Use_Case_Employer_Branding_small_images-09

How Infrabel recruited employees to act in their recruitment video

Infrabel wanted to shoot a recruitment video: to do so, they asked their employees to contribute to the campaign by acting in it. All profiles were welcome, from programmers to engineers to warehousemen to technicians.

.
LP_Use_Case_Employer_Branding_Draft_v2-02

Let ambassadors share your culture in a personalized way

Ambassify allows your ambassadors to personalize their posts every time with custom captions and visuals to express themselves in the way that resonates with them the most.

Empower your employees to share their experiences in a more personal way by using their genuine voice and words to showcase your Employer Brand uniquely every time.

Boost recruiment on social media by leveraging authenticity

Authenticity is what people react to, which is why your employees are the most powerful weapon in your arsenal if you want to spread your culture.

Leverage the thought leadership of your employees and their genuine voices as committed ambassadors to claim visibility as an employer, enhance your culture, and attract the right talent. 

LP_Use_Case_Employer_Branding_Draft-01
LP_Use_Case_Employer_Branding_Draft-03

Build a community feeling and strengthen your internal culture

Culture is about building and growing solid, collaborative relationships with your employee ambassadors.

From gathering input and content co-creation to stimulating internal engagement with live comments and interactions, Ambassify offers all the right features to solidify your relationship with the employees.

Empower employees to speak to their audience with the right messaging

With Ambassify's Referrals and Affiliate links, you can empower your employees to attract the right talent via their social media channels and refer candidates personally.

You can track individual performance, activity, and generated traffic through the platform itself and gauge your ambassadors' involvement.

LP_Use_Case_Employer_Branding_Draft_v2-04

Want a real-life example?

Discover how our clients are leveraging the authentic voice of their employees to drive Employer Branding

 

.

How Helan uses Ambassify to boost its employer branding

With a combination of surveys and content creation campaigns, Helan focuses on leveraging in-house creativity and input to personalize its ambassadors' experience on the platform and on social media.

Download customer story
Helan customer story

Frequently Asked Questions

What is employer branding software, and how does Ambassify support it?
Employer branding software helps you turn the people who already know your company best, your employees, into the voice of your employer brand. With Ambassify, your employees share their genuine experiences through their own social media networks, so your culture reaches candidates in a way a corporate careers page never can. You give them ready-to-use content and the freedom to personalize it, and they amplify your employer brand to exactly the audiences you want to attract. 
Will my employees sound scripted, or can they share in their own voice?
 Authenticity is the whole point, so nothing has to sound corporate. Employees can adapt every post with their own captions and visuals using campaign variations and Personal Posts, and an optional tone of voice setting keeps everything on-brand while still sounding like them. Candidates respond to real people, not polished company statements, which is exactly why employee-shared content carries so much more weight than a brand post. 
How does employee advocacy actually help with recruitment?
Your employees' networks are full of the kind of talent you are trying to reach, and content shared from a personal profile travels much further than the same message from a company page. By giving employees authentic stories to share, from team milestones to open vacancies, you build visibility as an employer and attract candidates who already feel a connection to your culture. With Referrals and trackable links, you can also let employees refer candidates directly and see the traffic and activity each person generates. 
How do we measure the impact of our employer branding efforts?
Ambassify tracks reach, engagement, clicks, and individual ambassador activity in real time, and custom dashboards let you break performance down by team, campaign, or time period. Recruitment is influenced by many touchpoints, so we recommend pairing platform metrics with your own application funnel, for example by using trackable links on vacancy posts. That way you can connect advocacy activity to the candidate pipeline rather than guessing. 
How much time does it take to run an employer branding program?
 Less than you would expect. Once your content workflow is set up, most programs are managed in under an hour a week. You prepare campaigns centrally, employees share in a few clicks from web or the mobile app, and multilingual share campaigns let you reach distributed and international teams without rewriting everything by hand. The upfront setup is where most of the effort sits, and we are happy to help you get that right from the start. 

Pulse shows you the gap.
Ambassify helps you close it.

Take the 5-minute Pulse assessment to see where your advocacy program stands today. Then book a demo to see how Ambassify gets you where you want to be.
Book a Demo Take Assessment